Beta Users Wanted

Reverse-engineering virality, made simple. After 3 months of quiet building, I’m finally sharing something I’ve been working on.

Apr 16 • 

Thiago Ricieri

March 2025

Why More Developers Won’t Save Your Project

Adding more developers doesn’t always increase productivity. Learn how software development follows conservation laws, why effort gets trapped in…

Mar 10 • 

Thiago Ricieri

The Stockdale Paradox in Engineering Leadership

Great engineering leaders don’t seek static balance—they master the oscillation between optimism and realism. Learn how to find your team’s resonant…

Mar 3 • 

Thiago Ricieri

February 2025

How Mental Models Spread Like Viruses in Engineering Teams

Mental models spread through engineering teams like viruses—some become core to company culture, while others fade away. Learn how to intentionally…

Feb 24 • 

Thiago Ricieri

1

Your Software Architecture Is a Game—Are You Playing It Right?

Your system architecture isn’t just a technical decision—it’s an incentive system that shapes team behavior. Learn how to design architectures that…

Feb 17 • 

Thiago Ricieri

Why Most Technical Debt Cleanup Efforts Fail (And How to Fix Them)

Most teams tackle technical debt inefficiently, focusing on the wrong areas. Learn how to apply the 80/20 rule effectively, identify high-impact debt…

Feb 10 • 

Thiago Ricieri

5 System Thinking Tips Every Tech Leader Must Know to Avoid Costly Mistakes

Discover the 5 system thinking principles every tech leader must know to avoid costly mistakes. Learn how to manage complexity, feedback loops, delays…

Feb 3 • 

Thiago Ricieri

1

January 2025

1 Habit All Successful People In Software Engineering Have In Common

A breakdown of the single most important habit shared by successful software engineers: continuous learning with fast feedback loops. Discover how they…

Jan 27 • 

Thiago Ricieri

DeepSeek R1 — How a $6M Chinese Model is Challenging the $157B American AI Giant

DeepSeek is China’s latest AI breakthrough—fast, affordable, and powerful enough to challenge OpenAI. But its rise has serious implications for the AI…

Jan 26 • 

Thiago Ricieri

What Software Engineers and Indie Hackers Need to Know to Profit on the AI Agent Hype

Discover why AI agents are 2025’s biggest tech opportunity. Learn what they are, how they work, and how developers can use them to automate workflows…

Jan 20 • 

Thiago Ricieri

Feeling Stuck? A Simple Way to Untangle Complex Problems

A guide for tackling complex systems by simplifying them strategically, without losing key interdependencies. Learn how to break down systems into…

Jan 13 • 

Thiago Ricieri

1

You say it 7 times, they remember it once

Learn how to ensure your message sticks with the “Broken Record Formula,” a simple two-step method for effective team communication. Discover why…

Jan 6 • 

Thiago Ricieri

1